Finley
Our Mission

About Finley

We are building the reading app we wish existed for our own kids. One that truly adapts, backed by real science, and never shows an ad.

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Our Mission

"Every child deserves to be a confident reader. Finley uses AI and the Science of Reading to make that possible — one joyful session at a time."

Personalized

Every session adapts to your child's exact skill level, not a grade-level guess.

Science-Based

Grounded in decades of reading research from Ehri, Scarborough, and more.

Joyful

Games, stories, and celebrations that make reading feel like play.

The Problem

Why We Built Finley

According to the National Assessment of Educational Progress (NAEP), nearly 70% of U.S. fourth graders cannot read at a proficient level. That number has barely moved in a decade.

Most reading apps use static, one-size-fits-all content. A child struggling with vowel teams gets the same lessons as one who mastered them weeks ago. That is not how learning works.

We built Finley because kids deserve better. An app that watches, listens, and adapts in real time — the way a great tutor would, but available to every family.

~70%

of U.S. 4th graders read below proficient level (NAEP 2024)

15

adaptive reading levels, from Pre-K through Grade 6+

Real-time

Bayesian Knowledge Tracing adapts every session to your child

The Science

Our Approach

Every design decision is grounded in peer-reviewed reading research. Here is what powers Finley under the hood.

Ehri's 4 Phases of Word Reading

Content is mapped to Ehri's developmental phases: pre-alphabetic, partial alphabetic, full alphabetic, and consolidated alphabetic. Your child progresses through all four naturally.

Spaced Repetition (Leitner System)

Words move through 5 mastery boxes with age-adjusted review intervals. Struggling words come back sooner. Mastered words space out. Nothing falls through the cracks.

AI-Generated Content

Every phonics question, sight word sentence, and reading passage is generated by AI and calibrated to your child's current skills. No two sessions are the same.

Parent Insights Every Session

After each session, parents see AI-powered analysis: what their child practiced, what clicked, and what to work on next. No guessing about progress.

What We Stand For

These are not marketing slogans. They are engineering constraints that shape every feature we ship.

No Ads, Ever

Your child's attention is sacred. We will never sell it to advertisers.

COPPA Compliant

Children's privacy is non-negotiable. We collect the minimum data necessary.

Science-First

Every feature maps to peer-reviewed reading research. No gimmicks, no edu-tainment fluff.

Parent Transparency

You see exactly what your child practiced and how the AI assessed their progress.

Ready to see it in action?

Try a free reading level quiz or start your 7-day free trial. No credit card required.